Today marks the fruition ofÂ probably the mostÂ obvious beauty concept in recent history. Makeup & Go! opens today, offering pay-for-play, customÂ services to ladies (and fabulous gents) looking for a touch-up or fullÂ face of makeup with all the expertise of a makeup artist and without the hassle of warding off product pitches.
It all started when founder and Hollywood veteran Lori Sale was looking for a place to get her makeup done for a night out, and did so at the department store. You can probably guess what happened next – she walked away from the counter an hour later and $300 poorer. She and Janet Hector, formerlyÂ the SoCal Sales & Marketing Director atÂ Estee Lauder, collaborated to make the services-based studio a reality.
At Makeup and Go!, a touchup starts at only $18. Or, you can start with a fresh canvas for $35 (Go! Flawless)Â – which includes an application of airbrush foundationÂ formerly only done in the studio -Â or step it up to an evening look for $60 (Go! All Out). Throw in an additionalÂ mini lesson so you can replicate the look at home for the Go! Academy package at $70. You can also get airbrushing done on your legs, neck and arms for $20 per body part (good for my scalyÂ legs on a stockingless night out!).
It’s also a perfect business model for the makeup artists, who for the first time don’t have to worry about selling product to keep the revenue streams flowing. Instead, they can do what they’re trained to do while using prestige partnered brands on their clients – specifically Smashbox, Tarte, Mark and Juice Beauty products. And if you should want to know where to get what your artist used on you, he or she will direct you in the right direction so you can get in, purchase and get out.
Situated around the studio is a gift shop, which provides great last-minute, yet still-thoughtful andÂ uniqueÂ options to present toÂ that fabulous host of the party. All price points are available, as well, starting with unique, $20 vases all the way up to $80 marble cheese boards with cutlery for Father’s Day. I also thought the buckets of flowers (available on weekends)Â were a lovely thing to have for beauty clients heading out, for instance,Â to attend a production inclusive of actor or director friends.
On June 10th, Makeup & Go! will expand with their Bubble! counterpart, which will offer blow-outs as well. Bubble! will feature the line (Malin + Goetz), who makesÂ top-notch hair products, so you can rest assured that yourÂ hairÂ is handled withÂ the best stuff out there.Â So, you can make a full half-day of getting pampered while getting readyÂ – hair & make-up without the photo shoot, if you will. I had the opportunity to do a preview and got the Go! Flawless service and was absolutely thrilled with what artist Rachel did with my makeup. Now go get yours!
For today, the grand opening, the Fishlips Sushi truck (@fishlips_sushi) will be serving in their parking lot behind the studio from 12 – 2 PM.
Tueâ€“Fri: 8 AM â€“ 8 PM
Sat: 10 AM â€“ 8 PM
Sun: Noon â€“ 6 PM
Makeup! & Go
13038 San Vicente Blvd.
Los Angeles, CA 90049