LA Street Food Fest Summer Tasting Event: Saturday, July 24

Photo credit to avilon_music on Flickr

There’s something huge and exciting going on next Saturday. Folks, “it’s” not back. Because whatever it was, is relocating and then arriving as an improved version of its former self. It’s the LA Street Food Fest’s Summer Tasting Event – to take place at The Rose Bowl on Saturday, July 24th.

And now that the fingers have been properly placed on the pulse of the street food buzz craze phenomenon that continues to see growth and expansion in Los Angeles (and like no other city, mind you) every single day – say good-bye to that ultra low admission price. But what it also means is saying good-bye to those impossibly long lines and 3-hour waits, splitting up with your camarades and changing money in the dead of the hot, summer sun.

You get the entire all-you-can eat food truck and street food vendor experience for $45. Or get VIP parking and access for an extra hour for $65. This time, the staff won’t be constrained by their trucks and food will be served from booths. This event aims to be your one-stop stadium.

There will also be a Cook-Off Competition, judged by a panel of experts led by Top Chef Master Susan Feniger (Border Grill, Ciudad, STREET). Every signature bite at the event will compete for “street cred” in categories like Best Old School, Best Nouveau Street Food, Best in Show and People’s Choice.

Some trucks will be making their debuts at the event, including Whisk LA, The Fox Pizza Bus, The Mighty Boba Truck and The Creole Truck. “Surprise chef” appearances are also promised. Get a mini treatment from the Bliss Spa booth. Wash your street eats down with a cold brew (or two, or three…) at one of two Singha Beer Gardens. Other refreshments include Sailor Jerry rum cocktails, IZZE, Honest Tea and Dry Soda. Snap and grab your event souvenir from the Oh! Snap photo booth, which will be taking free prints. Raffle prizes and giveaways? Check. Free parking for everyone? Check. Attendance capped at 5,000? Check.

Looking for live music? The all-girl LA art rock band Warpaint and all-guy LA indie rock band The Deadly Syndrome will be on hand to sonically stimulate while your tastebuds are beguiled.

There are also two worthy causes that will benefit from the proceeds of ticket sales. St. Vincent Meals on Wheels will be able to feed more homebound seniors & Woolly School Gardens will be able to plant Woolly Pocket gardens at three LAUSD schools.

Alas, none other than the girls who brought you that notoriously packed (as in 20,000 deep) Street Food Fest back in February could’ve learned how to do this right. With attendance capped at 5,000 in one of the most famous American football venues – I have a hard time poking holes in this one. Buy your advance tickets now – VIP, even, for that extra hour - because if last time was any indication, it’ll be sure to sell out.

Saturday, July 24, 2010

4 PM (VIP) or 5:30 – 9 PM

Website
Tickets (pre-sale only): $45 GA; $65 VIP

GA: Unlimited samples of eats & drinks, complimentary parking, photo booth prints and concert

VIP: Early entry at 4 PM, all of the above plus VIP parking

Children age 7 and under admitted free with a paying ticketed adult. No dogs allowed.

Rose Bowl
Pasadena, California 91103