Burton, to me, has always been the over-hyped, over-priced stalemate of snowboarding. As the leading commercial brand of an anti-establishment culture, they inadvertently lumped themselves with the ‘stablishment. They get away with overpricing their boards on the MSRP because people new to the sport don’t know anything else except Burton and those who don’t know anything better (new or old) buy in to the fact that they’re the best. Oh right, and then there’s Shaun White–the most well-known snowboarder in the world and he rides for them. 😉
I’m not saying they’re the worst, but they are certainly not the best value. On top of that, even their tech isn’t really breakthrough, anymore … arguably with the exception of the space-materials, $1000 Vapor. Lib Tech‘s got Magna Tractionâ„¢ (beveled edges) and Bananaâ„¢ tech (concave board shape) now and I hear it’s the hottest thing for holding an edge and buttering, respectively. Luckily I’ll be able to test Magna Tractionâ„¢ out myself–but not before more snow actually descends on Mammoth–on my new Roxy Ally MTX.
(A Roxy board, you ask? Yeah, eat your heart out! They’ve got Mervin Manufacturing behind them now. 😉 )