It was just another Saturday afternoon as I drove along Sunset Boulevard. In fact, I was heading back from the East Side performing my usual geekery at my weekend daytime coffee spot (not my weekday nighttime one) when I saw this from the seat of my MINI. Don’t worry – the traffic signal was red, then.
And the billboard tripped me out. It actually said “Social Networking.” And to illustrate the point of the the concept (with nothing particular to say about it, per se – just the mention seemed to suffice) there were a few, varied tequila drinks next to the bottle of Patron. Patron be the common thread that binds all us geeks together! Or is it?
I’m going to get metaphorical here. Patron isn’t my favorite (4 Copas and TezÃ³n are) nor is it even made with the best ingredients but it is certainly the most well-known. It’s assumed to be the highest quality because people generally don’t bother to do their research and Patron is where they default*. Patron, though, is most likely the only tequila brand that could afford the Sunset Boulevard space. It was indication that “Social Networking” wasn’t just geekery anymore. The concept had gone mainstream.