The 2009 Women’s Conference: Architects of Change

Bair, Schwarzenegger, Branson, Roberts
Sheila Bair, Arnold Schwarzenegger, Sir Richard Branson, Robin Roberts

Imagine handfuls of power players in the international arena at one conference. Now imagine all those power players in one place to celebrate and further one theme: Architects of Change. The California Governor and First Lady’s Conference on Women is a tradition in addressing the issues that concern women today and I couldn’t have been more honored to be asked to cover it as a blogger. Thanks to Lean Cuisine – one of the main sponsors of this estrogen extravaganza – I had front-row access to the main stage, got to sit in on panels and peruse The Village during this event, which sold out in literally the first hour tickets went on sale online last July.

The Conference – which originally was only one-day long but due to demand and subsequently a desire to meet that demand – started off Monday night with “A Night in the Village” which was basically sponsoring vendors showcasing their products and making their PR push. There were free makeovers, samples, raffles, coupons, discounts on product and sometimes attempts to collect mailing list info galore. This was the night where I got the privilege to meet and hang out with fellow bloggers also covering the conference. Amongst them: Tara Met Blog, Stevie of LA Story, Sweatpants Mom, SoCal Mom, Silicon Valley Moms, The Girl Blogger, Elizabeth of Traded My BMW in For a Minivan and Sasha of Little Pink Book PR.

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