Whatever our diet, we can all partake in the cult that celebrates the, green cap-topped, garlic-vinegar-red jalapeño sauce that is Huy Fong Foods’ flagship, the famous “Rooster Sauce.” The launch event is free and both cookbooks will be available for purchase with Randy’s autograph – and everyone who does will receive a special edition of Sriracha sauce packaged in a limited edition bottle with “The Veggie-Lover’s Sriracha Cookbook — July 2, 2013” printed on it.
The launch of the Pirelli cookbook marked a bunch of firsts for me. Though always pleasant to see Hadley of Grubstreet LA and Eddie of Deep End Dining, it was the first time I had been at a media event with Maxim, European Car and a few other related publications. Cars and food, they do go together, right? Or more specifically, tires and food?
The cookbook details recipes made for the Pirelli team by Chef Fabrizio Tanfani as they travel all over the world in the Pirelli Motorhome. Just as the same drivers, mechanics and technicians drive and calibrate Pirelli’s equipment throughout their travels, the entire team’s meals and diets are just as controlled. The Pirelli cookbook introduction begins, “Preparing a dish and manufacturing a tyre have a lot in common.” So it may be a stretch, but you don’t exactly turn down a private dinner catered by Gino Angelini on a Saturday night at a residence in Bel Air.
Turns out that the place with a superb view (which sits next door to Gordon Ramsay’s own house) belonged to Claus Ettensberger of CEC – Claus Ettensberger Corporation, that is. European car geeks – something I could’ve called myself in a former life – know CEC alongside and as the importer of aftermarket brands like AC Schnitzer, Oettinger, Caractre, Lorinser, etc. We have all wanted rims, turbo kits, pulleys, body kits, sway bars, full on tuning kits from the CEC showroom in Century City. But here I was, invited as food media, and it was a crazy feeling having my former and current worlds colliding. (The Maxims piled a few feet high on the top of my ex-boyfriend-from-college’s toilet tank, not excepted…eeesh.)
Q: What do Marvel & Capcom video games and food trucks all have in common? A: Very little
But there’s no better excuse to celebrate your anticipation for either the new Marvel vs. Capcom 3 video game and/or Chef Ludo Lefebvre (LudoBites) and Chef Eric Greenspan’s (The Foundry on Melrose) awesome food than to attend tomorrow’s tailgate launch party at Kim Sing Theatre. It’s from 11 AM – 3 PM so it’s prime time for lunch or linner.
Food and drinks will be served offÂ food trucks for this event and you’ll get to try out the brand new video game on-the-spot. A live DJ will be spinning tunes to help create that unique gaming atmosphere. What’s on the food menu, you ask? Dishes and bites inspired by the video game, itself.
So come out and check out your potentially new gaming addiction while enjoying food from two of the most talented (and yes, famous) chefs in the city. See you there!