If you haven’t been to Short Cake at The Original Farmer’s Market for some breakfast pastries and Verve coffee, you’re definitely missing out. I recently visited head baker Ivan Marquez, who has been there for a year now, for a run-down on what’s been going on.
The pastries are almost like a weather vane, revealing what’s seasonal, and what’s available from our local farms – but the most important thing is they’re all always delicious. The bear claw, the danish, the tart, Pan Suisse, crostata, and almost everything else change every single day. Of course, he uses only the best quality ingredients with organic dairy and farmers market produce in all his baking.
Food events come and go, but when the clout behind a particular function brings out some of the best chefs from inside and outside of Los Angeles, you’ll have a standout. Especially when the resulting total raised amounts to more than $700,00 towards childhood cancer research and patients’ lives and care.
Let me take this first post in almost one month to deliver some pertinent upcoming event news. It’s now summer and thus, event season, here in sunny Southern California. Now that I’ve somewhat psychologically recovered from a huge picture-data dump from spilling a homemade cocktail all over my non-backed-up laptop, I’m finally ready to move into this crazy part of the year.
So here’s a rebirth of sorts; it’s an intentional start to the summer by tallying up the essential food events continuing into the fall (L.A. Loves Alex’s Lemonade is in September). One focuses on cocktails. One focuses on tacos. One focuses on ribs. Three are on the same day; thus, yes – I do wish that these were spread out, more. But practically all of them feature world-class chefs. So without further adieu, here’s where you need to be this summer:
Therefore, it would be cruel of me to rehash that participants include Nancy Silverton (Mozza), Ludo Lefebvre (Trois Mec), Josef Centeno (Bäco Mercat, Bar Ama), Roy Choi (Kogi BBQ, Chego, A-Frame, Sunny Spot), Jordan Kahn (Red Medicine) and Carolynn Spence (Chateau Marmont) as well as Parisian chefs such as Inaki Aizpitarte (Le Chateaubriand), Gregory Marchand (Frenchie), Jean-François Piège (Restaurant Jean-François Piège) and for VIPs, Sven Chartier (Saturne). …And yet!
L.A. Loves Alex’s Lemonade, for my third year in attendance, remains one of my favorite food events. The original idea of Alex’s Lemonade arose out of a courageous four-year-old’s battle with neuroblastoma and her desire to donate the proceeds of her lemonade stand to doctors who have helped her. Childhood cancer strikes a chord personally, as my first born nephew was diagnosed with Acute lymphocytic leukemia at the age of 1 1/2. Thanks to treatment and some faith, he’s now entering his teen years as a survivor. Of course, more research needs to be done.
It’s been joked that Food Network is the new MTV. Whether personalities matter more than actual cooking skill or music, we all know that the former makes for better reality TV. And what it has yielded, in part, is a chef celebrity culture that hits close to home for Los Angeles and abroad. It’s a culture that reaps rewards that we as diners and consumers personally experience – whether it’s when we are in the cookbook section, watch TV, make local fine dining outings or shop at the grocery store when we compare labels on bottled sauces.
Jonathan Gold, the Pulizer Prize-winning LA Weekly food critic, will be moderating a star chef panel which includes including Nancy Silverton of Mozza and â€œTop Chef Mastersâ€ star Susan Feniger of Street. At this Zocalo Public Square event, find out how famous foodies shape what we cook, how we eat, and the future of high cuisine.
Tuesday, September 14, 2010
Free to attend, free parking in North Lot (enter at Herscher Way)
This post is a quickie because this event will be sure to sell out soon – the event is tomorrow. Last year marked the celebration of 75 years of the Farmer’s Market at the corner of 3rd and Fairfax – and it proved so successful that they’ve decided to bring it back. Purchase your advance, $50, $30 or $25Â ticket for tomorrow night and enjoy a little bit of everything the historic marketplace has to offer.
VIP will get you Express event entrance, unlimited food sampling at all participating merchants, 4 beer/wine tickets, Farmers Market tote bag, Farmers Market coupon book, a complimentary all-day parking pass for use during a future visit and even a signed copy of L.A.’s Original Farmers Market History Book orL.A.’s Original Farmers Market Cookbook -Â a $22.95 value by itself.
The $30 price point will still let you have unlimited tastes and the coupon book but allot 2 beer/wine tickets and the $25 price point will give you access to the food along with the same coupon book. Seems to me the additional $5 is a steal for two drinks to wash your food down with – but VIP will enjoy the most perks by far.
So don’t delay – get your ticket. And enjoy Loteria!, Mr. Marcel Pain du Fromage, Moishes, Tusquellas Fish & Oyster Bar, Du-Par’s, Banana Leaf, The Gumbo Pot and more. Personally, this will be a farewell to the neighborhood since I’m moving east in about a month – but the Farmer’s Market at 3rd and Fairfax will always be a huge part of my Mid-City West experience!! Don’t miss it.
P.S. – Nancy Silverton and Amy Pressman will be previewing a burger from their upcoming Short Order stand to open at The Farmer’s Market in 2011. Trust me – that’s reason enough!