For awhile now, I’ve been craving sushi. Between engagements, typical and a-typical financial obligations as of late, I haven’t been able to satiate that desire. As it turns out, I simply didn’t know where to go – or had nowhere to go before sugarFISH opened up in Downtown LA a few days ago. Quality fish without the scene or price tag is a rare find, and I’m lucky to have been invited by Lele Massimi, one of the founders, to see exactly what they were up to. After all, this kind of research is expensive. SugarFISH will now be my home base.
Fish is bought dailyÂ from the fish market just down the street – a claim that the Brentwood, Marina del Rey and soon-to-be Santa Monica locations can’t make.Â Even when that market is closed on Sundays,Â Kazunori Nozawa still hand-picks each cut from the fishermen because he’s an insider (you may know that his reputation precedes him). This is the same fish that you would order for double the price at Sushi Nozawa, and here you will often have first choice of the rarest finds from the marketÂ because of this outpost’sÂ vicinity – just ask what the special is.Â Sitting at the sushi bar isn’t an option – because there doesn’t exist one. SugarFISH is able to sustain – and flourish – at these prices by cutting out the middle-man and preparing all food within the confines of their kitchen.