LA Street Food Fest Summer Tasting Event: Saturday, July 24

Photo credit to avilon_music on Flickr

There’s something huge and exciting going on next Saturday. Folks, “it’s” not back. Because whatever it was, is relocating and then arriving as an improved version of its former self. It’s the LA Street Food Fest’s Summer Tasting Event – to take place at The Rose Bowl on Saturday, July 24th.

And now that the fingers have been properly placed on the pulse of the street food buzz craze phenomenon that continues to see growth and expansion in Los Angeles (and like no other city, mind you) every single day – say good-bye to that ultra low admission price. But what it also means is saying good-bye to those impossibly long lines and 3-hour waits, splitting up with your camarades and changing money in the dead of the hot, summer sun.

You get the entire all-you-can eat food truck and street food vendor experience for $45. Or get VIP parking and access for an extra hour for $65. This time, the staff won’t be constrained by their trucks and food will be served from booths. This event aims to be your one-stop stadium.

There will also be a Cook-Off Competition, judged by a panel of experts led by Top Chef Master Susan Feniger (Border Grill, Ciudad, STREET). Every signature bite at the event will compete for “street cred” in categories like Best Old School, Best Nouveau Street Food, Best in Show and People’s Choice.

Some trucks will be making their debuts at the event, including Whisk LA, The Fox Pizza Bus, The Mighty Boba Truck and The Creole Truck. “Surprise chef” appearances are also promised. Get a mini treatment from the Bliss Spa booth. Wash your street eats down with a cold brew (or two, or three…) at one of two Singha Beer Gardens. Other refreshments include Sailor Jerry rum cocktails, IZZE, Honest Tea and Dry Soda. Snap and grab your event souvenir from the Oh! Snap photo booth, which will be taking free prints. Raffle prizes and giveaways? Check. Free parking for everyone? Check. Attendance capped at 5,000? Check.

Looking for live music? The all-girl LA art rock band Warpaint and all-guy LA indie rock band The Deadly Syndrome will be on hand to sonically stimulate while your tastebuds are beguiled.

There are also two worthy causes that will benefit from the proceeds of ticket sales. St. Vincent Meals on Wheels will be able to feed more homebound seniors & Woolly School Gardens will be able to plant Woolly Pocket gardens at three LAUSD schools.

Alas, none other than the girls who brought you that notoriously packed (as in 20,000 deep) Street Food Fest back in February could’ve learned how to do this right. With attendance capped at 5,000 in one of the most famous American football venues – I have a hard time poking holes in this one. Buy your advance tickets now – VIP, even, for that extra hour - because if last time was any indication, it’ll be sure to sell out.

Saturday, July 24, 2010

4 PM (VIP) or 5:30 – 9 PM

Website
Tickets (pre-sale only): $45 GA; $65 VIP

GA: Unlimited samples of eats & drinks, complimentary parking, photo booth prints and concert

VIP: Early entry at 4 PM, all of the above plus VIP parking

Children age 7 and under admitted free with a paying ticketed adult. No dogs allowed.

Rose Bowl
Pasadena, California 91103

Cart For A Cause Launches Tomorrow Featuring Alex Becker of Nobu

Cart For A Cause

There’s no denying that the food truck movement has essentially exploded as of late. Want fusion tacos (bad and good)? Want grilled cheese? Or a banh mi sandwich? What about dim sum or even red velvet pancakes? The menus are vast – but as of now, the food truck explosion has expanded to include benefitting a good cause.

St. Vincent Meals On Wheels, the Los Angeles-based chapter of Meals On Wheels, is launching an initiative tomorrow in the form of yet another food truck. This time, the truck rolls out once a week and the menu will be rotating as will the chef. Gourmet meals featuring a preeminent Los Angeles-area chef will be rolling out on the Cart For A Cause (@cartforacause) every Tuesday through fall. Tomorrow, Executive Chef Alex Becker of Nobu West Hollywood will be on showcase as 100% of the proceeds of the $10 lunches – which include drink - benefit St. Vincent Meals On Wheels.

On Tuesdays to come, you can look forward to specially made menu items by confirmed chefs including Susan Feniger (STREET), David Myers and Dong Choi (Comme Ça), Vinny Dotolo and Jon Shook (Animal), Josef Centeno (Lazy Ox Canteen), Eric Greenspan (The Foundry), Nicholas Peter (Little Door) and Sal Marino (Il Grano).

Satisfying your penchant for food truck chasing while helping to deliver nutritious food and love to Los Angeles’ home-bound seniors? Seems like a win-win charitable cause to me.

Tuesday, March 23, 2010

12:30 – 2:30 PM

United Talent Agency
9650 Wilshire Blvd.
Beverly Hills, CA
(Truck located in rear of building in valet turn–off of S. Camden St.)

@cartforacause